The second video scribe in our Commerce Anywhere series is now live!
Commerce Anywhere: Cross-Channel Merchandising Supports Consumer Journeys explains why merchandise operations management (MOM) is the foundation for commerce anywhere. MOM manages retail operations from start to finish, or in other words: from foundation management to financial control.
Today’s consumers no longer think in terms of individual channels and
isolated interactions – they think in terms of their experience with the
brand. Retailers need a global, cross-channel merchandising system that
supports their unique business and the individual journeys of their
customers – giving them access to endless aisles.