Larry Ellison is on the cover of the September 15 issue of Advertising Age. He is featured in an article that puts readers on notice that he has every intention of winning the battle for supremacy in the marketing cloud.
“The CMO’s role is going to be more important next year than it is this year, and more important the year after that,” Mr. Ellison said. One analyst estimates that the marketing market is a multi-trillion dollar one. And because of the cloud, marketers have their own budgets and are free to purchase their own technology.
Oracle has made some exceptional acquisitions and Ellison’s winning strategy is about integration—having an offering that is seamless. He also believes in creating specialized sales forces with a deep understanding of the technology to sell to the CMO’s.
Ellison has a passion for advertising and is fiercely competitive. He has considerable resources and is building a tier one marketing cloud. Read the article to get the scoop on what he says about the competition and what others say about the perceived challenges that lie ahead.