On this Black Friday, while you are all looking for the best deals online or in store, have a look at what it's like to be a Very.co.uk customer! This video explains how the multi-brand digital retailer Shop Direct fulfills the order you may be placing today and gives you a view from both the customer's and HQ team's perspective - starring Shop Direct's very own Head of Ecommerce, Paul Hornby.
Shop Direct and Very.co.uk are powered by Oracle Commerce solutions, which are providing the right insight for the team at HQ to anticipate what the customer wants, and allow them to present relevant products and offer information to customers while they shop. Shop Direct want their customers to feel that their shopping experience is personal to them!
In order to do so, the Shop Direct team conducts experiments in their UX lab, rapidly testing and evaluating different methods of improving and personalising their customers’ online shopping experience. Their consistent effort to improve user experience enables shoppers to browse the online retailer’s huge product ranges with ease, selecting, purchasing and arranging delivery of their perfect product.
Happy shopping everyone!
Shop Direct and Very.co.uk are powered by Oracle Commerce solutions, which are providing the right insight for the team at HQ to anticipate what the customer wants, and allow them to present relevant products and offer information to customers while they shop. Shop Direct want their customers to feel that their shopping experience is personal to them!
In order to do so, the Shop Direct team conducts experiments in their UX lab, rapidly testing and evaluating different methods of improving and personalising their customers’ online shopping experience. Their consistent effort to improve user experience enables shoppers to browse the online retailer’s huge product ranges with ease, selecting, purchasing and arranging delivery of their perfect product.
Happy shopping everyone!