It is widely known that third-party validation is the most
influential and important. We couldn’t agree more. So we are thrilled that
Oracle Social Cloud has come out on top in SiriusDecisions’ latest report on
social media intelligence, “SiriusView: Social
Media Intelligence 2015”.
SiriusDecisions, the leading global B2B research and
advisory firm, examined many social media intelligence (SMI) platforms and
ranked each according to key areas like Functionality, Features, User Experience,
Vision and more. Oracle Social Cloud scored highest with an overall 11.2 score,
highlighting specific strengths and differentiators in the areas of Global
Focus, Functionality, Vision and Vendor Strength.You can access the full
report here.
Social media is an essential part of an organization’s
operations today. And it’s not just marketing, as social insights and
engagement opportunities extend to sales, service, product development and even
HR. With the vast and growing social web, and explosion of social and digital
conversations, organizations today need social media listening and monitoring
solutions that can automate and scale the social data and intelligence process.
Below are some highlights from the report about the Oracle
Social Cloud offering.
- “Oracle Social provides users with robust functionality, including monitoring more than 40 million social media channels, blogs and web sites, and its semantic API allows users to analyze unstructured data.”
- “Oracle is moving aggressively to expand the [global] functionality and footprint of SRM and SE&M. A large part of this strategy is making both monitoring and user interface in a growing number of languages.”
- “[Vision] Oracle continues to pursue an active acquisition strategy to enhance its Marketing and Social Cloud offerings.”
- “[Vendor Strength] With enhanced capabilities and integrations planed for SE&M and an increased focus on Oracle Marketing Cloud, Oracle’s market standing, experience and strong partnerships reinforce its standing in the SMI space.”
- “Large enterprises that are currently Oracle customers can benefit from the native integration with Oracle Marketing Cloud, Oracle Commerce Cloud and future integrations with Oracle Marketing Cloud and Oracle Sales Cloud.”
- “Oracle has a feature-rich tool suite targeted at large, international companies with complex SMI needs, including a need for localization.”