This post comes courtesy of Daniel Newman, President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes.
Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the “next big thing”? What is the next hot trend going to be in retail? Etc. Everyone wants to the answers. Knowing this, what do some of the top minds in marketing predict for their own futures? A recent article by Jeff Beer on Fast Company Create collected 25 future trends that will change the marketing landscape five years from now based on top innovators in marketing and advertising. After reading this, I started to ponder what I saw as the top trends driving marketing.
See the 10 trends that Daniel thinks are going to have the biggest impact on the future of marketing here.