Improve Sales Effectiveness with Oracle Customer Experience Cloud: The Secret Sauce for Your Sales Team

In April 2015, a team of Oracle experts at the Oracle Modern Customer Experience Conferences in Las Vegas demonstrated how Oracle and Salesforce.com customers can quickly and substantially improve sales effectiveness with Oracle Customer Experience applications. 

“Each year Oracle invests significantly to ensure its world-class customer experience (CX) applications integrate seamlessly with Salesforce.com's customer relationship management (CRM) offerings in the cloud," says Oracle Vice President of Development Josh Gray. 

Specifically, Gray, along with Oracle sales consultants Craig Wright and Sarah Wright demonstrated how three Oracle offerings—Oracle Eloqua, Oracle BigMachines Express, and Oracle’s sales performance management solutions—can speed and simplify the complete sales process from lead generation to pricing and quoting to commissions to close. 

Not all leads are created equal. Drawing on real-time insight into prospects’ digital body language, Oracle Eloqua keeps sales teams focused on the hottest leads. It automatically delivers the right leads to the right people, based on geography, industry, product interest, or other business rules. And it gives sales reps intelligent guidance on conversation topics most likely to resonate. Best of all, Oracle has already done the work to deliver leads seamlessly into the Salesforce.com system. So reps never have to toggle, manually re-enter information, or master a new set of tools. 

Mistakes and bottlenecks in CPQ processes can significantly impact revenue. Sales reps spend too much time processing orders and too little time selling. In response, Oracle BigMachines Express CPQ Cloud Service for Salesforce.com simplifies your quoting process, enabling reps to select the right products, price them correctly, automate approvals, and generate professional proposals. Further, sales reps can send quotes directly from Salesforce.com, enabling them to complete the CPQ process without leaving the familiar Salesforce.com interface. 

Rapid insight into compensation is a great motivator to sales reps. With Oracle Sales Cloud performance management capabilities, reps can instantly estimate the way deals impact their income—as well as their progress toward their goals. And because the Oracle solution integrates seamlessly with Salesforce.com, reps can see information in an intuitive dashboard directly from within the Salesforce.com interface. 

To learn more, explore the following resources and contact a team member for a demonstration.