A combined post from Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle
As of last Friday, February 8, 2013, Oracle completed the acquisition of
Eloqua, and Eloqua’s products will become a core component of the Oracle
Marketing Cloud. The combination of our companies will accelerate the pace of
the Modern Marketing revolution and enable Oracle and Eloqua customers to offer
exceptional customer experiences. Read the whole press release announcing the
acquisition.
This is an exciting milestone not just for our companies and employees, but
more importantly, we’ll be able to deliver a variety of key benefits to our
customers. By adding Eloqua’s best-in-class Modern Marketing platform to
Oracle’s Customer Experience suite, marketers will be able to play a critical
role in delivering an integrated and highly personalized customer
experience.
Eloqua’s management and employees will join Oracle to help ensure continuity
of Eloqua’s product development and customer relationships, and as we move
forward, we plan to stay true to our conviction of driving successful revenue
strategies for today’s leading businesses. Additionally, the open Eloqua
platform will continue to support multiple CRM systems. Users will be able to
maintain existing integrations without disruption, and keep business running as
usual.
Oracle’s commitment to advancing its leadership in sales and marketing
automation is expected to accelerate product development and an expanded Eloqua
product suite. Oracle’s Big Data and Business Intelligence technology assets
will deliver enhanced value to Eloqua’s product line. And by leveraging Oracle’s
global footprint, this combination extends Eloqua’s reach to nearly every
country in the world, all major vertical markets, and each of the Fortune 100
companies.
Oracle’s customers will benefit from having Eloqua’s leading marketing cloud
solution as a part of the Oracle Cloud. By adding key modern marketing
capabilities that will automate complex marketing processes across multiple
channels, we expect Oracle customers will improve their business processes by
more effectively targeting and nurturing prospects, yielding highly qualified
sales leads at a lower cost.
The combination of Eloqua with Oracle is the beginning of a great new opportunity for modern businesses.