Welcome to The Data Brew! This weekly series highlights the latest in data-driven news and updates for marketers, all in one place.
Data Dark Roast
Datalogix, Oracle
Ask: Is Data the New Bacon?
"If you look at our top 60 executives at
the company over the last four years Datalogix was independent, we've retained
58," said Roza, who will use lunchtime to train employees in CrossFit."You just don't hear that." Read more about Oracle Data Cloud from The Denver Post.
3 tips for
building better audiences and conquering programmatic
While some organizations are just starting to get a taste of what’s possible
with programmatic marketing, others have already set up their own kitchens —
testing, experimenting and learning about what methodologies will work best for
them. Learn more from AddThis.
Creating A
Unified Customer Data Profile Leveraging Social Media
Oracle Social explores major trends for social media marketing and asks, “What
will the future bring?” Vice President of Marketing for Oracle Data Cloud, Cory
Treffiletti discusses the intersection of customer data profiles, privacy, and
social media. Learn more from Oracle Social.
Social Espresso Shot
Tumblr
Struggles to Grow Its User Base
The site will add far fewer users through 2020 than its competitors. eMarketer predicts the social network will fall farther behind its competitors over the next four years – butwhy the fall in popularity? Read more from eMarketer.
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