For the second year in a row, Oracle has been named a “Winner” on the CRM Watchlist by best-selling author, analyst and regular contributor to ZDNet Paul Greenberg. According to Paul, this year was the most competitive year yet. 131 companies submitted their entries - some over 108 pages long - to compete for this elite list.
What is the CRM Watchlist? In short, it’s an assessment of the impact a company makes. As Paul says, “what I am evaluating is their marketing strategy and how well they executed it and what kind of impact it created… I’m not rating the quality of the product or analyzing the messaging. I’m looking at the actual impact a company has on its market both in the year immediately past (e.g. 2015 for the 2016 CRM Watchlist) and what I can ascertain based on what I am told in the submission and what I find elsewhere for the next two to three years. That means I am only looking at this with an eye on the company not its offering.”
We were thrilled to be mentioned specifically in his report. “For example, Oracle’s social presence continues to be greater than any other company I tracked though the gap is closing a bit this year from last year.”
Paul adds, “To win this, you have to be a formidable presence in the market. You are a company that has great value, not just to the customers you serve, but also to the market you reside in. You are a company that has a sustainable impact on the actual direction that your market takes, and thus, for a company considering the purchase of products or services, a more than viable candidate for being the top choice in their arsenal (with all the caveats attendant on that statement).”
Congratulations to all of the winners - and good luck next year!
