Can you foresee a time when you won't need a browser
to do the things you do online? This is the
smart question that starts with the article of Scott M. Fulton about The
Web vs. the Cloud.
In a recent debate sponsored by Oracle
in Madrid, Pepe Cerezo -
digital business strategy expert- highlighted that Internet
has now become an Internet of Services, what is called the Business of Data: the combination of M2M technologies with mobile
will provide new services that we can´t predict now, and
we may see soon firms as Nike selling shirts with sensors that will help us to
monitor our sport activity based on data analysis.
The actual explosion
of mobile technologies and the widespread of mobile connectivity is enabling
companies to leapfrog some stages and launch digital mobile business without
passing through the Web. One of the reasons of the mobile
revolution is that mobile is sticky: with an increasing number of internauts permanently
connected, in the media sector it has found that the average duration of
the visit from the mobile readers is longer than the browser readers.
But what technology companies are embracing to keep
with the momentum? The apps vs web is as
a false dichotomy, the decision on whether to offer an app to download, or
to serve services through a mobile browser, largely depends on the desired
functionality, and on the particular state of the customer life cycle.
It is not a black and white question, a native app is sometimes
better than a native app, but mobile web technology is winning the race for
both apps and Web experience –as it was pointed by Enrique Martín–Middleware Presales Manager of Oracle Iberia- Gartner
predicts that by 2015 80% of all mobile
applications developed will be hybrid or mobile web oriented.
Then instead of jumping in another meaningless debate on Web vs Cloud, wouldn´t be better to say that the Web will be in our pocket?
Image Firefox OS.