This
is essential reading for all Oracle Analytics partners, and something you can
share with your customers. Here is the
latest February 2013 version of the “Information
Management and Big Data Reference Architecture” Oracle White Paper from our
Doug Cackett and Andrew Bond.
“In our original white paper on Information Management Reference Architecture we described how information was at the heart of every successful, profitable and transparent business in the world – something that’s as true today as it was then.
What has changed in the last few years is the emergence of “Big Data”, both as a means of managing the vast volumes of unstructured and semi-structured data stored but not exploited in many organizations, as well as the potential to tap into new sources of insight such as social-media web sites to gain a market edge.
There is a pressing need for organizations to align analytical and execution capabilities with ‘Big Data’ in order to fully benefit from the additional insight that can be gained.Received wisdom suggests that more than 80% of current IT budgets is consumed just keeping the lights on rather than enabling business to innovate or differentiate themselves in the market. Economic realities are squeezing budgets still further.For organizations looking to add some element of Big Data to their IT portfolio, they will need to do so in a way that complements existing solutions and does not add to the cost burden in years to come.”