The center of the known interactive universe is in Austin, TX for the annual South by Southwest confab. Oracle is there, soaking in the info and posting/tweeting on our channels so those who couldn’t make it don’t miss out. Feel free to take in these takeaways from Friday along with a couple of pics from the Oracle SXSW Survival Party at Fado.
Grab Bag
-10 Types of People You'll Definitely See at SXSW from Mashable
-Where should attendees eat at SXSW? The Oracle SRM is watching, and here are the results.
-It's in the bag. Here's what attendees are getting when they check in at SXSW.
-The buzz keeps coming around Oracle's newly announced integrated social tools.
-Watch the SXSW live stream and catch some keynotes with your own eyes and ears, brought to you by Oracle.
-3 great social startups integrate, a major step toward Oracle's social-enabled enterprise vision.
From “Is Mobile Really a Branding Vehicle?”
-Consumers don't see marketing "buckets," so don't act that way.
-Get friction out of your process so you can convert. Don't ask for someone’s city when you've already asked for their zip.
-Consumers are ahead of you marketers. They use multiple screens at once. Do your campaigns reflect that?
-Smile! 14% of mobile social networkers upload a photo taken from a mobile device.
-People don't watch the web, they participate in it. Mobile drives and facilitates that.
-Do you look like everybody else? Then you lose! Find your brand's unique personality.
-Consumers are the ones creating amazing things out there on mobile, not brands & agencies.
-When it comes to mobile, "collect all the data you can." (Oracle knows a little something about that).
-Gut Check! Behind on mobile now? You'll be light years behind in 6 months. Tough to catch up to the speed of change.
-Yes! Walgreens says big brands need to be more like SXSW entrepreneurs, constantly innovating.
-Walgreens learned a better CX is the path to increased sales. 40% use their app in the store.
-$ in the bank. Customers with the Walgreens mobile app spend 6x more than those without it.
-Learn what people will pay for. Removing the paid portion of the Oscars Backstage Pass app led to a 1000% increase in downloads the following year.
From “What Marketers Should Ask Themselves About Social”
-No more bullhorn? People don't trust marketing messages anymore. They trust each other.
-REAL advocates are key. Partners, vendors shareholders, customers can all make better marketers than you.
-Jeff Dachis thinks brands will move from ads to engagement at scale this year. Is that what you're seeing?
-Are brands entering "The Relationship Era"? Maybe, but old habits sure do die hard.
-The public will decide what your image is now, based on your actions.
-Listen to customers at every touch point and act on the data. You've got the tools to do that…right?
-You are not "directing at an audience." You're "sharing with a community."
From “Marketing Implications of Facebook’s Graph Search.”
-Not exactly glowing raves for Facebook Graph Search in this panel. The future promise all seems to be in Facebook's colossal data.
-One thing Graph Search has to overcome is the ingrained user search behaviors around Google.
-For Graph Search to reach top potential, users must lower privacy concerns and be forthcoming with their data.
-News Feed is not out of sight, out of mind. Graph Search mines activities you thought were long gone.
-Some ask: is Graph Search valid if data is tainted by misleading profiles?
-Amen. "Lazy marketers don't support a community, they buy likes."
Tomorrow’s Recommended Panel
Don’t miss Frito-Lays’brand fan panel with @ShivSingh, @KevinJKnight & @ToddWasserman at 11am.