Let’s face it. In many businesses, there is no social strategy. Because of all the social media buzz, a Facebook Page was launched, a Twitter stream was started, and their management was tasked to someone, perhaps by virtue of being in their early 20’s, as part of their job. They get a bemused pat on the head when followers go up, but then it’s back to business as it was done in the 90’s.
If something’s worth doing at all, it’s worth having a plan and a purpose. Even company picnics have a plan and a purpose. They’re sometimes more strategized than social is.
So for those still in the starting blocks, here are 4 things to ask to get a serious-minded social strategy going....
Read the 4 essential questions & responses about the Social Strategy in Mike Stiles's blog articlehere