Consumer Goods and Retail are two of the most competitive industries
in the market. Just think about how many
retailers have gone out of business in the last 20 years as their leading
counterparts leveraged emerging technologies to stay efficient and drive steady
growth. Oracle’s data warehousing and
big data solutions help leading consumer brands and retailers increase their
competitiveness by driving enhanced customer experience and optimized
operational efficiency.
Customer experience has become crucial as CRM is extended to
a 360-degree comprehensive view of the customer lifecycle. Retailers use Oracle’s solutions to capture
different kinds of customer data from classical point-of-sale data to more
emerging datasets like social media and use advanced analytics techniques like
clustering and market basket analysis to optimize pricing and better target promotions. Market-leaders like Procter and
Gamble use Oracle’s solutions to derive marketing insights from growing volumes
of point-of-sale data. Jim Fortner,
VP of IT Development and Operations at P&G states, “we can conduct analysis
and respond to the data much quicker than ever before.” Technology giant Dell rely
on Oracle’s solutions for predictive and personalized real-time recommendations on upsell
offers to drive dramatic improvements in sales. Customer experience is becoming so popular: customer-science company Dunnhumby develops
sophisticated customer analytics solutions using Oracle solutions to help
customer brands and retailers improve customer experience and loyalty.
Meanwhile, increased
globalization and advances in supply chain optimization are driving profitability
growth for consumer and retail companies as well. Oracle’s solutions help companies get
improved visibility into inventory levels, process quality, and regulatory
compliance. Leading organizations are
starting to experiment with RFID tags and sensors as new sources of data to
mine for even higher levels of supply chain optimization.
Whether it’s enhancing customer experience or optimizing the supply chain, Oracle enables consumer goods and retail leaders to empower their lines of business with new levels of intelligence and insight. Elizabeth Arden accelerates key business report generation by up to 10X with Oracle. James Barlow, Director of Global Business Intelligence, Elizabeth Arden, mentions that Oracle,“significantly improved our data warehouse performance, putting actionable information into the hands of the people who need it to make more effective business decisions.” Coles Supermarkets in Australia is also another great example of data warehousing leadership in grocery retail experiencing 4-6x faster query performance and storing 20+ terabytes of data for more sophisticated and predictive analytics.
Consumer Goods and Retail are competitive spaces, and the
most successful players relying on Oracle’s data warehousing and big data
solutions to enhance their customer experience and optimize operational
efficiency. For more information on
Oracle’s data warehousing solutions, check out www.oracle.com/datawarehouse